Category Archives: Uncategorized

How to Find and Sell to Your Target Market Part 1: Finding Your Target Market From Marilyn Guille

When I teach small business classes on marketing strategy, I often ask participants the question, “Who are your customers? Who will buy your product?” I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that ‘everyone’ will.

Assumptions like this can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.                                                                  

The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, and ‘targeting’ the business’s marketing efforts and dollars toward them.

You, too, can build a better, stronger business, by identifying and serving a particular customer group – your target market.

One of the first things you need to do is to refine your product or service so that you are not trying to be ‘all things to all people.’ Become a specialist!

For example, in my business, an eco-tourism company, we made some specific decisions early in our market planning. As a charter boat business, we knew that there were plenty of fishing charter operators in the area, and ‘party boats’ as well. So we decided that we would offer sightseeing or special event charters, and that we would not allow alcohol on board, or fishing rods. Yes, this decision eliminated a percentage of the market – but it also gave us a ‘niche’ that we could capitalize on, and expanded our market in a way that other charter operators could not take advantage of.

Read How to Find and Master a Niche Market.

Next, you need to understand that people purchase products or services for three basic reasons:

  • To satisfy basic needs.
  • To solve problems.
  • To make themselves feel good.

You’ll need to determine which of those categories your product or service is the solution to, and be prepared to market it accordingly.

Your product or service may fit more than one category, too – our charter business primarily targets folks who just want to feel good – spending a day out on the water, relaxing and being waited on. But it also targets people who have visitors coming from out of town, or even overseas, because we represent a solution to the problem of “What will we do while our company is here? How can we entertain them, or show them our area?”

The next step in creating an effective marketing strategy is to zero in on your target market. Continue on to the next page to learn how to use market segmentation to define your target market.Image

8 Tips for Improving Your Memory At Work

Improving your memory is easier than it sounds. Most of think of our memory as something static and unchanging. But it’s not — you can improve your memory just as you can improve your math or foreign language skills, simply by practicing a few tried and true memory building exercises.

There are two kinds of memory — short-term and long-term. Short-term memory is the kind of memory our brain uses to store small pieces of information needed right away, like someone’s name when you meet for the first time. Research has demonstrated that short-term memory’s capacity is about seven pieces of information. After that, something has to go.

Long-term memory is for things you don’t need to remember this instant. When you study for a test or exam, that’s long-term memory at work. A memorably moment in your life, events with family or friends, and other similar kinds of situations also get stored in long-term memory.

So how do you go about improving your memory? Read on to find out.

Your Memory is in Your Brain

Although it may seem obvious, memory is formed within your brain. So anything that generally improves your brain health may also have a positive impact on your memory. Physical exercise and engaging in novel brain-stimulating activities — such as the crossword puzzle or Sudoku — are two proven methods for helping keep your brain healthy.

Remember, a healthy body is a healthy brain. Eating right and keeping stress at bay helps not only your mind focus on new information, but also is good for your body too. Getting a good night’s sleep every night is important as well. Vitamin supplements and herbal extracts aren’t the same thing as getting vitamins and omega-3 fatty acids naturally, through the food you eat.

Improve Your Memory

So you want to improve your memory? You need to focus on what you’re doing and the information you’re looking to encode more strongly in your brain. These tips will help you do just that:

  1. Focus on it. So many people get caught up in multi-tasking, that we often fail to do the one thing that will almost always improve your memory — paying attention to the task at hand. This is important, because your brain needs time to encode the information properly. If it never makes it into your memory, you won’t be able to recall it later. If you need to memorize something, quit multitasking.
  2. Smell, touch, taste, hear and see it. The more senses you involve when you need to encode memory, usually the more strong a memory it becomes. That’s why the smell of mom’s home-baked cookies can still be recalled as fresh as though she were downstairs making them just now. Need to remember someone’s name you met for the first time? It may help to look them in the eye when you repeat their name, and offer a handshake. By doing so, you’ve engaged 4 out of your 5 senses.
  3. Repeat it. One reason people who want to memorize something repeat it over and over again is because repetition (what psychologists sometimes refer to as “over learning”) seems to work for most people. It helps not to cram, though. Instead, repeat the information spaced out over a longer period of time.
  4. Chunk it. Americans remember their long 10-digit telephone numbers despite being able to hold only 7 pieces of information in their brain at one time. They do because we’ve taught ourselves to chunk the information. Instead of seeing 10 separate pieces of information, we see 3 pieces of information — a 3 digit area code, a 3 digit prefix, and a 4 digit number. Because we’ve been taught since birth to “chunk” the telephone number in this way, most people don’t have a problem remembering a telephone number. This technique works for virtually any piece of information. Divide the large amount of information into smaller chunks, and then focus on memorizing those chunks as individual pieces.
  5. Organize it. Our brains like organization of information. That’s why books have chapters, and outlines are recommended as a studying method in school. By carefully organizing what it is you have to memorize, you’re helping your brain better encode the information in the first place.
  6. Use mnemonic devices. There are a lot of these, but they all share one thing in common — they help us remember more complicated pieces of information through imagery, acronyms, rhyme or song. For instance, in medical school, students will often turn memorization of the bones in the body or symptoms of specific illnesses into sentences, where the first letter of each word corresponds with a specific bone or symptom. Learn about more mnemonic devices and memory here.
  7. Learn it the way that works for you. People often get caught up in thinking there’s a “one size fits all” learning style for memorizing new material. That’s simply not the case — different people prefer different methods for taking in new information. Use the style that works for you, even if it’s not the way most people study or try and learn new information. For instance, some people like to write things down when they’re learning something new. Others may benefit more from recording what they’re hearing, and going back to take more detailed notes later on at their own leisure.
  8. Connect the dots. When we learn, we often forget to try and make associations until later on. However, research has shown that memory can be stronger when you try and make the associations when you first take in the information. For instance, think about how two things are related, and the memory for both will be enhanced. Connect new information to existing information or experiences in your mind.

As we age, our memory sometimes seems to get worse. But it doesn’t have to. By following Imagethese eight tips, you can keep your memory sharp at any age, and improve it any time. VISIT

Professionalism at work

Professionalism is defined as one’s conduct at work. In spite of the word’s root, this quality is not restricted to those in occupations we describe as “professions,” typically those which require a high level of education and have high earnings. Cashiers, janitors and waitresses can demonstrate a high level of this trait, just as doctors, lawyers or engineers can display a low level of it, and vice versa.

As with good health, the absence of professionalism is usually more obvious than its presence. Who will notice whether you have this quality or not? Your boss definitely will as will your customers and co-workers, and it can affect your ability to keep your job and advance in your career. So what can you do to make sure you exhibit professionalism and what can you do to ensure that you don’t show a lack of it? Follow these dos and don’ts:

Make Being on Time a Priority: Showing up late for work or meetings gives the impression that you don’t care about your job so make sure you pay attention to the clock. Not only does this go for start times, but this tip also applies to returning from your lunch break.

Don’t Be a Grump: Leave your bad mood at the door when you come to work. We all have days when we aren’t feeling our best. Remember not to take it out on your boss, your co-workers and especially your customers. If work is what’s causing you to be grumpy, it may be time to think about quitting your job. If that isn’t a good option for you, make the best of the situation until it is.

Dress Appropriately: For many jobs, workplace attire doesn’t include wearing a suit and tie. Whether or not you have to dress up for work or you can wear more casual clothes, your appearance should always be neat and clean. A wrinkled suit looks no better than a ripped pair of jeans. Wear the type of clothing your employer requires or that is the norm for your place of employment. Generally speaking, revealing clothing is a no-no. Flip flops, shorts and tank tops should be saved for the weekends.

Watch Your Mouth: Swearing, cursing or cussing—whatever you call it—has no place at work, particularly if those who might be offended by it are present. If you wouldn’t say it to your grandmother, refrain from saying it at work. Using bad language makes it seem as if your vocabulary is limited.

Offer To Help Colleagues: A true professional is willing to help his or her co-workers when they are overburdened. He or she isn’t afraid to share knowledge, opinion or simply an extra pair of hands. One person’s success reflects well on everyone in his or her workplace.

Don’t Gossip: While you may be tempted to tell your cubicle neighbors what you heard about Bisola or EmekaImage down in accounting, gossiping makes you look like a middle school student. If you know something that simply must be shared, tell someone who has nothing to do with your workplace, like your sister, brother or best friend.

Try to Stay Positive: Negativity at work brings everyone down and your boss will certainly not appreciate a drop in morale among his or her employees. Instead, if you think something can be improved, try to do something to make that happen.

Don’t Hide From Your Mistakes: As hard as it may be, take ownership of your errors and do your best to correct them and make sure you don’t make the same one twice. Never blame others, but set an example for those who were also responsible to do as you’ve done.

Always Fight Fair: It is inevitable that you will occasionally have disagreements with your co-workers, or even your boss. You may think that something should be done one way, while someone else will believe it should be done another. Don’t let yourself lose control. No matter how upset you are or how strongly you believe you are right, screaming isn’t allowed, nor is name calling or door slamming. And, it should go without saying that physical attacks should always be avoided, no matter what. Calmly explain your opinion and be ready to walk away if the other person can’t be swayed or if he or she begins to lose control.

Don’t Lie: Dishonestly never makes anyone look good, whether it’s lying on one’s resume or calling in sick. A true professional is upfront, so if you aren’t qualified for the job, either don’t apply for it or send in your application anyway and explain why you’d be perfect for the job in spite of it. As for lying about being sick, if you need a day off take a personal or vacation day.

Don’t Air Your Dirty Laundry: While confiding in a close friend at work is usually okay, sharing too much information with the entire office isn’t. Be judicious about whom you talk to, particularly when it comes to discussing problems with your spouse or other family members. If you do decide to share personal information with your co-workers, make sure to do it away from where customers and clients can overhear you.

10 Signs You’re Working Too Hard

Most of us would agree that few decades ago, life was much slower. Look at the scenario today, where workaholics dominate the society and offices. Smartphones and portable devices have made lives easier, no doubt. But it has also bought about a significant shift in our routines-like sending an important email while having lunch, or building invoices on your way back home.  It’s time for a reality check. The presence of more than 5 of the following signs is enough to get you the title ‘Workaholic’.

Sign #1: You feel that family time is unnecessary.

This thought entering your mind can be a danger signal. Referring to family time as an unproductive waste of time is your first step to being a workaholic.

Sign #2: You feel happy when you get time to read your favorite magazine.

No matter how busy you are, it’s really important to make time for yourself. If you’re happy you finally got some time for yourself, it’s a pretty clear sign that you need to do it more often.

Sign #3: Strangers tell you that you look rushed.

A fast pace and a hurried gait may not be visible to you, but it is to others. So the next time someone comments on your rushed behavior, make a mental note to manage your time slots more efficiently.

Sign #4: Muscle pain takes over your body.

Weakness and body pain is the first sign of your body telling you that you’re overworking. Getting a good night’s sleep is important for a more productive and healthy day at work. Don’t just rely on painkillers and over-the-counter drugs; give your body what it really wants.

Sign #5: You think of a Sunday get-together as a team bonding.

Bringing workplace attitude into your social and family life is another big no-no. People having such an attitude tend to be among the left-outs in social events.

Sign #6: At your child’s PTA meeting, you ask the teacher for your child’s core competencies.

Work obsession and perfectionist attitude is clearly evident here. Loosen up.

Sign #7: You go to bed mentally plotting down the next day’s work schedule.

Planning in advance is a good way to stay goal oriented and often implies success at workplace. Overdoing it, however, works the other way round. So if you’re doing it before bed, while eating, while traveling and in your shower, you’ve overdone it.

Sign #8: You write love-letters in bullet form.

Not willing to let go of your work in personal relationships is among the major reasons for unsuccessful relationships. Giving your partner the attention he/she duly deserves is important.

Sign #9: You ask the bridesmaid to take minutes of your wedding speech

At least your wedding should not be influenced by your work. Relax! Just chill!

Sign #10: You refer to your uncle’s death as a family downsizing

This one is a serious case of workaholicness. Let’s hope you didn’t tick this one!


Waiter Careers Can Be A Very Rewarding Experience

It is very rare to find a career that will pay as well as a waiter career, and offer the same amount of flexibility. One of the best things about a waiter career is that you normally do not have to wake up early to go to work. Night shifts are great for people who do not like to get up at 6 o’clock in the morning and sit behind a desk for 8 hours. If you can get in a really nice restaurant you will be looking at shifts from somewhere in the range of 5pm-11pm at night, not bad, especially since you are making cash!

The Up Side Of A Waiter Career

Another great aspect of a career as a waiter is the fact that you will be working fewer hours than at a standard job. There are very few careers you can choose that will allow you to make real money in such a short amount of time. Once you have learned this trade, you can apply it anywhere in the world! You will never have to worry about finding work because every city has restaurants, all you will have to do is learn the menu and you will be good to go. Think of all the wonderful places you can go and see with your waiter career. Here are some pros of a waiter career:
-Don’t wake up early
-Cash every night
-Short shifts
-Can get shifts covered
-Can work all over the world
-Not behind a desk
-Great while in school
-Earn fulltime money/ no fulltime hours
-Meet interesting people
-Learn about food/wine

tymebeat agency in need of up to 20 waiters male & female to work at ikeja,lekki,victoria island. to register submit your cv to or call 08135860110Image